{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate today's movie theaters.

The largest jump-scare the cinema world has experienced in 2025? The return of horror as a main player at the UK box office.

As a category, it has impressively surpassed previous years with a annual growth of 22% for the UK and Irish box office: £83.7 million in 2025, against £68,612,395 in 2024.

“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” notes a cinema revenue expert.

The major successes of the year – a recent horror title (£11.4m), another hit film (£16.2 million), the latest Conjuring installment (£14.98 million) and the sequel to a classic (£15.54 million) – have all hung about in the multiplexes and in the popular awareness.

Although much of the expert analysis focuses on the standout quality of renowned filmmakers, their triumphs suggest something evolving between viewers and the genre.

“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” explains a content buying lead.

“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”

But beyond aesthetic quality, the consistent popularity of spooky films this year indicates they are giving moviegoers something that’s highly necessary: therapeutic relief.

“Currently, cinema mirrors the widespread anger, fear, and societal splits,” notes a film commentator.

Aaron Taylor-Johnson and Alfie Williams in 28 Years Later, one of the big horror hits of 2025.

“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” remarks a respected writer of vampire and monster cinema.

Amid a global headlines featuring conflict, immigration issues, political shifts, and climate concerns, supernatural beings and undead creatures resonate a bit differently with audiences.

“It’s been noted that vampire cinema thrives during periods of economic hardship,” says an performer from a successful fright film.

“It’s the idea that capitalism sucks the life out of people.”

Historically, public discord has always impacted scary movies.

Scholars point to the surge of early cinematic styles after the first world war and the unstable environment of the early Weimar Republic, with movies such as early expressionist works and the iconic vampire tale.

Later occurred the 1930s depression and classic monster movies.

“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” explains a historian.

“Therefore, it embodies concerns related to foreign influx.”

The Cabinet of Dr Caligari from 1920 reflected social unrest following the first world war.

The phantom of migration shaped the newly launched folk horror The Severed Sun.

The filmmaker clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”

“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”

Perhaps, the modern period of acclaimed, socially switched-on horror commenced with a clever critique debuted a year after a polarizing administration.

It sparked a new wave of visionary directors, including a range of talented artists.

“It was a hugely exciting time,” says a creator whose movie about a deadly unborn child was one of the period's key works.

“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”

This creator, now penning a fresh horror script, notes: “Over 10 years, audiences’ minds have been opening up to much more of that.”

A groundbreaking 2017 satire paved the way for a new era of socially aware horror.

Simultaneously, there has been a reappraisal of the overlooked scary films.

Earlier this year, a independent theater opened in the capital, showing obscure movies such as The Greasy Strangler, a classic adaptation and the modern reinterpretation of the expressionist icon.

The fresh acclaim of this “rough and rowdy” genre is, according to the venue creator, a direct reaction to the calculated releases churned out at the theaters.

“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he says.

“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”

Horror films continue to challenge the norm.

“These movies uniquely blend vintage vibes with contemporary relevance,” says an authority.

Besides the return of the deranged genius archetype – with several renditions of a classic novel upcoming – he predicts we will see fright features in 2026 and 2027 reacting to our current anxieties: about AI’s dominance in the near future and “supernatural elements in political spheres”.

Meanwhile, a religious-themed scare film The Carpenter’s Son – which depicts the events of biblical parent hardships after the messiah's arrival, and features celebrated stars as the sacred figures – is set for release later this year, and will undoubtedly cause a stir through the Christian right in the US.</

John Davis
John Davis

A rewards strategist with over a decade of experience in loyalty programs and personal finance optimization.